Readey: The Art of Hair Care Reimagined

Takako Yoshikawa's Innovative Brush Merges Tradition with Technology

Readey is not just a hairbrush; it's a testament to the fusion of cultural reverence and modern innovation. Takako Yoshikawa, the visionary behind this design, has drawn inspiration from the Japanese tradition of TE-ATE, which translates to 'hand healing.' The belief that hands can channel energy and provide comfort is deeply embedded in this practice. Readey is crafted to be cradled in the palm, fostering a nurturing connection between hand and hair, a stark contrast to the detachment of using a typical hairbrush with a handle.

What sets Readey apart is its ergonomic design that mimics the gentle embrace of a palm on the scalp. The organic, visually appealing form is not just for aesthetics; it's a functional feature that enhances user comfort and usability. The tail-like extension is a deliberate design choice, not a handle, but a curve that fits snugly in the palm. This attention to design intricacies ensures that the act of hair brushing also becomes a calming ritual for the mind.

The technology behind Readey is as impressive as its design. Upon activation, the user is greeted with a soothing vibration that rejuvenates both hair and scalp. The brush boasts a unique ability to refresh the user's mood and hair in seconds, a stark contrast to conventional brushes that often generate static electricity. Readey's innovation lies in its capacity to care for hair while simultaneously reducing static, thanks to its friction-eliminating mechanism that emits negative ions.

Readey's technical specifications are meticulously tailored to enhance the user experience. Measuring 76mm by 70mm by 145mm, and powered by a 3.7V USB-C lithium polymer battery, it is a compact and portable device. The design team, led by Takako Yoshikawa and supported by Kasetu Souzou Inc., Samantha Beauty, and Koizumi Seiki Corporation, has ensured that every aspect of Readey contributes to its core philosophy of harmonious hair care.

Operating Readey is a seamless experience. A single touch turns on the device, and the user can then gently caress their hair with the brush nestled in their palm. The 6000 vibrations per minute, coupled with twin negative ions, offer a self-treatment care that can be enjoyed anytime, anywhere. The culmination of extensive research and creative challenges, Readey is a product that not only cares for hair but also soothes the user's mind with its unique and endearing design.

Launched with fanfare at The Ritz-Carlton Tokyo, Readey has already captured the hearts of consumers, with pre-orders selling out immediately. The general market release, scheduled for November 1, 2023, is highly anticipated. This design's excellence has been recognized with a Bronze A' Design Award, a testament to its contribution to enhancing quality of life through art, science, design, and technology. Readey is more than a hairbrush; it's a lifestyle innovation that promises to bring a touch of serenity and sophistication to daily routines.